Matthew McAllister Essay Example | Topics and Well Written Essays - 250 words

Matthew McAllister - Essay ExampleThis discussion asks that What factors have contributed to the careen in the role of password? The greatest factor is, perhaps, the purchasing of television networks by icon studios. The movie studios, therefore, use their corporate ties with the television news networks so purchased to exert promotional pressures. Consequently, news lose their visor position as the news networks under entertainment corporations have to air ads during prime-time news. In addition, the television news networks lose control of the content they air as their sponsors dictate what suits their financial interests.According to the paper findings another study factor is to drive profits. In order to attract advertisers, news networks need not just an grow viewership, but the viewership that interests advertisers. Since news mostly interests the elderly, news networks have adjust their broadcasting so as to snag in the youth as well. This is the rationale behind the rea lity show craze, as is the case with CBS which has been spreading Survivor. It is not uncommon to find such stations holding a discussion on the essence of the previous episode of the reality show during news time. Generally, news networks have transformed into entertainment and promotional zones.